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Shop Talk

TEOT SOPI – We’re Open for Biz!

the-estate-of-things-is-open-for-business-shop-teot

Have ya heard? We’re a legit brick and mortar shop!

It’s been a really long time in the making. We have arrived. We’re open in Southern Pines, NC.

Neither of us have ever done anything quite like this before.  I’m just so proud of how the shop opening came together, proud to be a small business co-owner, proud of Sarah, and excited to see where this crazy train leads us next!

If you know anyone in the Sandhills region of North Carolina, we would appreciate it if you gave them a heads up.

And if you are here from the Southern Pines Business Association, drop us a note in the comments to say Hello! We’re happy to be new members.

Come see us, or shop online at shopteot.com.

The Estate of Things
134 W. Pennsylvania Avenue
Southern Pines, NC  28387

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SHOPTALK…. It’s almost time

behind the scenes -sarah at the shop getting ready

 The Grand Opening of TEOT SOPI

Hi friends. It’s Betsy.

As my fellow bloggers may relate –  I feel mad guilty when I let the posts slip on down to the bottom of the growing To Do List. But, it’s been happening.

We’ll get back to sharing inspirations when we have our heads above water. In this era of supreme busy-ness, I’m trying not let myself or Sarah get too precious about what we can reasonably get done. This is a dream project and we have a lot riding on it. Its easy to get super stressed out.

But we have both been in stressful jobs before… and this isn’t that. This is what we make it and we really want it to be good so that people like it and support it! I know that business owners are all telling the same story, about long days and sleepless nights, and missing your spouse and all that. I hope that when we look back on this time it feels like the hard work was well worth it.

Until we are back in the blogging saddle that brought us here…. we are doing our best to save all of our creative juices and put them into carefully selecting the best collection of home goods, vintage furnishings and tons of great global gifts and eclectic collectibles for your home!

We open in less than 2 weeks. SEPTEMBER 8th.

It’s VERY exciting to see it all come together. We have NEON, we have barcodes, and we have achey bodies from all the fun, hard work.

If you are in the Southern Pines vicinity and you want to make it out for our opening party, send me a note and we’ll make sure you have the details. betsy at theestateofthings.com.

Love to all of you and thanks for being here with us through thick and thin bloggy times to shop times! <3

 

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TEOT SHOP TALK: The Store Upfit

store upfit

Hi, it’s Betsy.

Today we are going to talk about some exciting stuff. We’re getting a move on with the store upfit in Southern Pines, counting the days toward our September opening.

Below is a floor plan of the shop that we’re using for planning.

floorplan

The layout is similar to that of an apartment, which is appealing to us when we think of merchandising for home goods and furnishings. Sarah and I both loved the idea of organizing in a way that feels similar to perusing through a home where everything is so delightful, and you can take it away with you should you so wish.

 

The initial photographs that we have of the space are a bit dark, but they have been serving me well from 3000 miles away, remember I have only seen the space from the outside, craning to see in, smashing my face against the windows and dreaming! Thankfully for FACETIME virtual tours, I have a good idea of what we’re working toward!

So, these images will be trickling out here on the blog as we get into the minor renovations and repairs needed. Some construction began just this week.

What are we up to?

We opened up the wall into the bedroom. We matched a casing with transom that leads into the kitchen on the far wall. This will improve flow between the rooms and share some much needed light from the bedroom into the main floor.

RETAIL SHOP RENOVATIONMain Area looking over toward shared bedroom wall, pre-construction.

RETAIL SHOP RENOVATION BEFOREMain Area looking over toward shared kitchen wall, with existing cased opening and transom. Flanked by recessed shelving.

You can already see what a great improvement this was.

PROGRES REPORT the new transom opening

 

More to come! Stay tuned, as we are rocking and rolling with our renovation of the shop.

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SHOP TALK: Our Unique Value Proposition

unique value proposition

Holy WOW, we have keys… in hand.

This is moving along at lightning pace and it’s an exciting time!

It’s also a bit scary, as I just watched our biz bank account take a hit for that first bout of rent + deposits, etc. This is no joke. Buckle up Sarah!

Shop Talk is the new series where Sarah and I document our journey toward opening up our first brick and mortar shop in Southern Pines, NC.

Okay, so for today’s Shop Talk, let’s jump into a business best practice that Sarah and I have been thinking about since day one, and that is identifying our unique value proposition.

Successful entrepreneurs, internet wide, always have some version of this to say:

BE YOU. BE UNIQUE. KNOW YOUR VALUE. COME TO THE TABLE WITH SOMETHING TO ADD.

It’s no small wonder there are about 5 jillion motivational posters on Pinterest hand penned by ladies like us, reminding ourselves that the dream is free but the hustle is sold separately.

Whether one seeks to be Refinery29’s next big Ladyboss or just a humble shopkeeper selling wares to a small community in North Carolina… it’s a valuable business practice to identify a mission and a unique value proposition at the outset.

So, we are looking to define our true north.

 

Follow our journey on Instagram, via #TeotShopTalk

In order to keep ideas in check and values in place, we intend to look to a statement of values, a commitment to our future and to our partnership. We promise to consult our mission for guidance along the way. Through growth and through hardship! Forever and ever Amen. You may now kiss the bride.

Yeah yeah,but it’s not feeling done just yet. I’m not publishing it because it’s perfect, I’m sure it is terrible… but we’re in this together at this point, so I’m trying to put my finger on the language.

So yeah, the following is a work in progress:

 

shop-talk-we-have-keys-the-estate-of-things

The Estate of Things was founded in 2007. We are a growing online interior design and home decor brand, presenting a strategic plan for expansion into an eCommerce Home Goods Sales with a flagship Brick & Mortar store in Southern Pines, NC.

 

Product/Service

The Estate of Things, since 2008, curates and publishes original content to entertain, inform and delight fellow home decor and real estate enthusiasts.

Additionally, The Estate of Things produces/provides the following products/services:

  • Architectural Renovation & Consultation 
  • Interior Design & Home Decor Consultation 
  • Custom Furniture & Home Decor Product Development 
  • Space Planning 
  • A curated selection of home decor accessories and “eclectibles” for sale in our shop, online and in our physical retail location(s).

 

Plans for Expansion or Growth

The Estate of Things seeks a commercial space for a brick and mortar home decor retail shop in Moore County, NC as well as the launch of self-hosted and self-supported Ecommerce website with select vendors and a curated collection of goods.

 

How is TEOT different?

  • Proven successful presence in the interior design community online for over 8 years. 
  • Bevy of biz skills, the principles cover an impressive number of traits required for launching and maintaining a business. 
  • Exposure online
    • via 30k pageviews a month for our current publishing platform 
    • a combined reach of over 8k fans and followers across multiple social media platforms. 
    • a growing email subscriber list 
    • contacts in the press and media world 
  • We compel shoppers to experience our collection of products and our services through a high touch editorial lens.
    • First we meticulously identify our product offering 
    • then daily we present products and ideas in an editorial light, inspiring delight and driving desire through the curator’s lens, a presentation that design lovers throughout the nation have come to love, expect, even demand online. 
  • Through our Makers Collective program, we collaborate with makers and manufacturers on exclusive custom products available only to the TEOT 
  • On select goods, The Estate of Things works directly with manufacturers and makers to ensure your custom home goods meet the highest standards. We compete with other eCommerce retailers by passing on the benefit of our manufacturing relationships directly onto the customer, while we take care of the design decisions on their behalf.

 

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Announcing new brick & mortar + blog series SHOP TALK

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I’ll kick off the new “SHOP TALK” blog series with the news that we hope is news, but it all remains to be seen. Eep!

THE NEXT BIG THING brick and mortar the estate of thingsWe are opening up SHOP TEOT as a real life storefront.
Our first ever brick and mortar shop is slated to open late Fall, in Southern Pines, NC.

 

Just typing it fills me with fear. Fear that I will jinx something for us.

 

Since last summer’s launch of ecomm via Etsy, Chairish, Amazon and Shopify, we’ve been keeping up with orders and fun product development ideas, brainstorming new collections for SHOPTEOT.com, and generally preparing ourselves for this next step in the evolution of The Estate of Things.

Today as I was bouncing back and forth between monthly budgets, marketing strategies and fresh blog post ideas it occurred to me that we should just go ahead and chronicle the journey of bringing this dream to life.

So that is our news!

Join us for SHOP TALK!

In this series, Sarah and I will jump into some small biz storytelling. Maybe the backend of business isn’t that glamorous, so we’ll do our best to keep you properly entertained while we shed some light on the secrets of the trade as we uncover them.

Right now we are taking a look at how we incorporated last Fall, what messes we are making trying to decipher mulit-state sales and use tax, how to keep on top of bookkeeping, how to set up inventory tracking, how to open trade accounts with wholesale vendors and which markets we will attend. Let us know if any of that intrigues you.

We also have a a couple of QnAs with other shopkeepers that we admire. We are so grateful that these ladies and gents have been kind enough to extend their stories to us to learn from along the way.

If you dream of opening your own shop up one day too, or if you just like our style and you want to keep up to date on our progress, send us your email address below for the occasional TEOT newsletter and status report.



 

 

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